14 Life Principles Every Entrepreneur Needs to Include in Their Book for a Lasting Legacy

Without needing a PhD in creative writing

Rick Martinez



I saw an old man waiting for the light to change.

His age-worn hands rested gently on his cane, but his posture screamed dignity.

It was a reminder that time is fleeting, and in that brief moment, I realized life’s made of small yet profound experiences.

That brief connection can remind us that, yes, we’re all part of this human experience together. These are the moments, small but profound, that keep us pressing forward. As entrepreneurs, these experiences are our stories, waiting to be inked onto pages. These aren’t just books; they’re our legacies.

We live in a world obsessed with vanity metrics.

Here’s why that needs to stop.

Forget about prestige and vanity. Your book should be a purpose project, echoing your unique metrics for success. It’s not about how many copies you sell; it’s about the impact you make.

Let’s unpack this treasure trove of wisdom that’s been laid out in front of us.

This isn’t just another listicle to skim through; this is a guide to living with intention, purpose, and a sense of wonder. It’s no exaggeration to say that stories have the power to change the world, and as entrepreneurs, we’re the modern-day heroes who need our stories told. A book isn’t just a collection of pages but a cornerstone of your personal brand, a lead magnet, and a legacy piece all rolled into one.

Imagine the impact of articulating these life principles into a narrative that’s uniquely yours, magnified by the vehicle of a well-crafted book.

  1. Changing Your Mind: Don’t be afraid to pivot in your business and life. It takes courage to admit you were wrong or that you’ve outgrown a past version of yourself. Your book should reflect this transformative journey.
  2. Forget Prestige: Your success metrics should be as unique as your business. A book isn’t a vanity project; it’s a purpose project. It should resonate deeply with who you are and how you can serve the world.
  3. Generosity Always Wins: Being generous with…



Rick Martinez

My journey began on food stamps • I help CEOs & entrepreneurs write & publish books that give them authority & legacy • Former CEO turned ghostwriter