3 Reasons Why New (and experienced) Freelancers Need To Know Their Ideal Client

If you think everyone needs what you got, you’re already behind the 8-ball

Photo by davide ragusa on Unsplash

I remember charging outta the gates, ready to conquer the world because everybody and their mother needed what I had created.

That’s how every entrepreneur, freelancer, and side-hustler feels about their creation. Whether it’s a product, or a service, the entirety of mankind has to have it.

But here’s the thing.

Marketing to everyone is marketing to no one

Let that sink in a sec.

Now lemme ask you a few questions.

When was the last time you did some fundamental market analysis?

When was the last time you really got to know your ideal client?

When was the last time you identified her pain points?

Or do these questions sound new to you?

Knowing your ideal client is a priority and a big part of running your business. Whether you’re a solopreneur, a freelancer, or a ghostwriter.