5 Quirky Ways to Identify Your Unique Value Proposition In a Saturated Writing Market

Don’t just break the mold, SMASH it…

Rick Martinez
3 min readAug 1, 2024

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Don’t just break the mold, SMASH it…

In a market overflowing with content, most people blend in.

But you?

You need to stand out.

Embrace Your Audience’s Dreams

Understanding what your audience dreams about is key.

It’s not just about knowing their pain points but diving deeper into their aspirations and desires. When you tap into what your audience truly wants, you create a connection that goes beyond the superficial.

Here’s what to do next: Survey your audience. Ask open-ended questions that encourage them to share their dreams and goals. Pay close attention to recurring themes. These insights are gold. For example, if you’re writing a book on entrepreneurship, find out what success looks like to your audience. Is it financial freedom? Is it building a legacy?

Tailor your message to these dreams, and you’ll resonate on a deeper level.

Celebrate Your Quirks and Oddities

In a sea of sameness, your quirks and oddities are what make you memorable.

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Rick Martinez
Rick Martinez

Written by Rick Martinez

* Professional ghostwriter and USA Today Bestselling author * My mission: revolutionize the world of non-fiction writing. * Helping folks write their book

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