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A step-by-step framework for creating compelling email content that begs to be read
“Tell me and I will forget, show me and I may remember, involve me and I will understand.” Confucius
You know that you need to be using email as a marketing tool, but it’s hard to get started.
Email is one of the most effective ways to communicate with your prospects, clients, and customers, and it can also be one of the most challenging. The good news is that by crafting quality and relevant content, you have a better chance of getting read and noticed. It’s not easy, but you can do it if you follow the same steps as the experts and avoid common mistakes. However, this will require some patience because they need to become comfortable with you first for people to read your emails.
Let’s call it the “know, like & trust” trio. Or basically, a super simple way to express the prospects’ journey.
Just sending out any old marketing message won’t cut it — you need to write compelling messages that resonate with subscribers and motivate them into action.
This article will give you a simple and practical framework for creating compelling email content and getting them lined up like you just turned on the hot, fresh donuts sign.
