Be the Brand Who Leverages Stories, Not Mission Statements
…because most mission statements just plain suck and lack personality
A brand is more than a logo.
It’s an intangible collection of ideas, emotions, and experiences that customers attach to when they think about your company.
Do you remember the last time you read a company’s mission statement? It was probably a while ago, and if you’re like me, it was a snooze. That’s because most mission statements are dry and lack personality.
They sound more like stuffy corporate speak than anything else.
If you want to captivate your audience and inspire them to take action, start telling stories instead of rattling off your company’s mission statement and the stuff written on the website.
Stories are an incredibly effective in communicating your brand messaging because they tap into our emotions and help us connect with ideas on a deeper level than plain old facts ever could. Plus, when you communicate your message in the form of a story, it becomes memorable — which is essential if you want people to not only remember what you said but also act on it.
By telling authentic stories that resonate with them on a personal level. And the best way to do that is by…
