Be the Brand Who Leverages Stories, Not Mission Statements

…because most mission statements just plain suck and lack personality

Rick Martinez

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Photo by explorenation # on Unsplash

A brand is more than a logo.

It’s an intangible collection of ideas, emotions, and experiences that customers attach to when they think about your company.

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Rick Martinez

My journey began on food stamps • I help CEOs & entrepreneurs write & publish books that give them authority & legacy • Former CEO turned ghostwriter