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Finding a Profitable Freelance Niche: Building Your Online (or offline) Business
What they are, why you need one, and how to find a one that makes you dough
One of my new writing clients is a website that focuses on women over 30 who want to live overseas in a safe and inviting environment.
Read that again.
You’ll know in one sentence if the products and services are for you in that opening line. You’re a dude? Not for you. You have no inclination to move abroad? Not for you.
Discovering who and what your niche is will not only attract and repel the right client. It will also tell you how much and if they have dinero to buy what you have.
Finding a niche for your new startup or gig is a fantastic way to generate side income or a new income stream. It also makes marketing and learning about your target audience easier. A niche defines a specific group or subset audience within a larger group or topic.
For example, instead of shirts, think graphic tees or tees from a super-specific TV show. These are a few examples of potentially profitable niches within the t-shirt industry. As you can see, slicing and dicing into a niche or micro-niche makes it easier to define your target client and better solve their problem.
