How often should you sell in your emails?

Photo by Sharon McCutcheon on Unsplash

Ultimately, you’re going to find what works best not only for your list, but for your offer. Until then, this is for you.

And being a fan of brevity, I kinda wanna just jump right in to this uber important question.

To sell or not to sell…that’s the ultimate question.

Some people have really great products and services, but they’re scared of selling. They know that what they have to offer can really provide some value, solve pains, and problems in their list subscribers’ lives.

BUT, they’re concerned if they sound too pushy they may offend someone. Scare folks off.

Maybe this is you…maybe not.

But for the folks who kinda shy away from “selling” in every email, stick with me here a bit.

While you don’t need to come across used car salesman’y, you do have to eventually sell something to stay in business. Right?

So, what is the secret ratio of info-fun emails to sales-oriented messages that will keep your peeps happy?

Frankly…there is no magic formula.

Instead, do this.

Go ahead and write that…