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How Oreo Cookies Showed Me The Way To Email Marketing Success
I’m stuck and don’t know what else I can say in my email today.
Ever felt that way? You know…not knowing what the heck to write for that email blast, and yet you know “writers’ block” is for the other guy and not you?
Yeah. Me too.
Ladies and gents, lemme introduce you to my good friend…Newsjacking.
Newsjacking allows you to piggyback a current, viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term, and he explains it as “the process of leveraging trending news to elevate your brand’s message.” This legit practice also gives your message and/or offer credibility when done correctly.
So just when do you high-jack newsworthy events and headlines to improve your email marketing?
His website, NewsJacking.com, has identified the perfect place in a news story’s life to attract the most attention to your business. Soon after a story breaks, write and send an email to your subscribers. Add words and phrases relevant to the story in your email subject line to create relevance.
