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Passion Isn’t Enough: Master the Art of Engaging Your Audience
Want your work to matter? Read this
Your passion alone won’t cut it.
Loving what you do is great, but it’s not the magic bullet for success.
Identify Your Intersection
To create compelling work, you must find the intersection where your passion and your audience’s interest collide.
Your best work happens here. It’s where enthusiasm meets relevance, and that’s where the magic happens. Ignoring your audience’s needs will leave you with work that only you love — leading to zero engagement.
Think about what excites you about your chosen topic. What unique perspective can you bring? Now, flip the script. What does your audience care about? What are their stakes? By answering these questions, you can find that sweet spot where your interests and theirs overlap.
Let’s say you’re passionate about storytelling. Your audience, however, craves practical advice. Blend these elements. Create stories that provide actionable insights. For example, instead of just narrating your journey, include tips and strategies that helped you succeed.
This way, your passion for storytelling becomes valuable content for your audience.
