Six Marketing Tips Every New Freelance Writer Needs

I’ve made the mistakes, so you don’t have to

Photo by Kristina Flour on Unsplash

It’s one thing to get fired up and come out guns a-blazing.

And it’s quite another to realize that blazing guns doesn’t necessarily net you clients.

The realization is that it doesn’t matter how cool your offer, product, or service is because if you don’t have clients, who cares. And that’s why marketing is so dang crucial.

The myth of “build it and they will come” is just that.

A myth.

Understanding marketing is essential to your success as a new freelancer. Marketing is how your perfect client finds you. Without marketing, you won’t gain the exposure to grow a sustainable brand or business.

Marketing is how you gain the trust of your target audience by showing, telling, and proving that your products, services, or offers are there to help the pain they’re going through.

The following are six marketing tips every new freelancer needs to get started right.

Focus on building relationships first

Before you sell to your tribe immediately, learn to build a strong relationship.

This is possible by sharing valuable content through videos, opt-ins, or an email campaign. In other words, the freer value you provide in the long run, the stronger the relationship becomes — making it easier to market your products later.

After all, you wouldn’t ask a first date for a hand in marriage, right?

So take the time and build that know>>like>>trust.

Share engaging and valuable content that matters

No businesses today, online or off, can survive without content marketing.

Without content, your audience will not understand the type of value you provide. This can be done through blog posts, videos, pictures, or even sharing user-generated content. More poignantly is to use already existing platforms. Things like Facebook, Instagram, LinkedIn, and Twitter.