The Dos and Don’ts of Entrepreneurship

Because reinventing the wheel is just plain dumb

Photo by Robin Melliger on Unsplash

Two plus two equals four, and no matter how hard you try to change it, it always will.

The wheel has already been invented, so don’t try to reinvent it.

These same principles apply to business and entrepreneurship. There are fundamental things that have worked and still do work. They’ve been around longer than you and your idea have and will be here long after you and your concept retire to that little island of your dreams.

I like to call them do’s and don’ts.

While there is no “one size fits all” approach to business, that doesn’t mean you shouldn’t be aware of some of the many tried and true methods that ‘treps (entrepreneurs) follow today. As well as the common ways people have tried that simply don’t work.

The bottom line is there is no point in trying something that is proven not to work or avoiding something that many businesses have already proved vital.

Feel me?

Here are the dos and don’ts of entrepreneurship.

Do: Understanding your target audience

Newsflash: your audience isn’t everyone.