The Importance of Social Media and Freelancing

Successful folks master it and double down on this underrated tool

Photo by Karsten Winegeart on Unsplash

Social media gets a bad rap.

There, I said it. Social media isn’t the evil many folks say and believe it to be. Especially the “older” folks like Gen-X’ers.

The truth is that social media can be one of the most powerful tools in a freelancer’s arsenal.

For instance…

Did you know over seventy percent of consumers are willing to make a purchase or work with your business due to personal social media interactions? Furthermore, roughly eighty percent of marketing experts today report social media data essential to making decisions and running their company.

In other words, without social media, they wouldn’t have the success they are seeing today.

So let’s dig into a few reasons why social media is vital to you as a freelancer.

To communicate with your target audience

In this century, you will not be successful if you don’t use your customers’ platforms.

Social media is one of the most popular things to do on the internet.