Unleash the Power of Your Published Work: 5 No-Cost Social Media Tactics to Skyrocket Your Brand!

Maximize your reach and impact without spending a dime

Rick Martinez
4 min readJun 9


Photo by JOSHUA COLEMAN on Unsplash

Congrats, my fellow author, you’ve made it. You’ve poured your heart and soul into your book, worked countless hours to get it to its final form, and now it’s finally published.

But what’s next?

An author’s job doesn’t end with the publication of a book. In fact, that’s just the beginning of an entirely new chapter. Now it’s time to create a buzz around your book and brand, and to do that, social media is the most effective tool at your disposal. In today’s digital age, social media plays a crucial role in boosting brand awareness, reach, and engagement.

So let’s discuss a few no-cost social media tactics to help you skyrocket your brand and get the most out of your published work.

1. Build a strong network on LinkedIn

LinkedIn is the perfect platform for business-oriented authors as it allows them to connect with like-minded people and potential relatable audiences.

You’ll be able to communicate with and learn from professionals in your niche, share content with your growing network, and stay updated on industry trends that can affect your brand. Make sure to optimize your profile to show off your skillset, achievements, and book. When you share your content, make sure to add a catchy headline and creative visuals.

By bringing value to the audience on LinkedIn, they could become potential readers of your book.

2. Promote on Facebook groups

Facebook groups can be a valuable resource as they can help to find potential readership and a targeted audience by joining groups related to your book’s topic or genre.

This ensures you’re sharing the content with people who would find it interesting rather than spamming everyone and hoping someone bites. Make sure to engage with other members of the group with helpful advice and useful information before throwing your book into the mix. This will help you to become a more trusted member of the group and encourage others to check out your…



Rick Martinez

My journey began on food stamps • I help CEOs & entrepreneurs write & publish books that give them authority & legacy • Former CEO turned ghostwriter