Unlocking Thought Leadership: 3 Powerful Strategies to Promote Your Ghostwritten Book and Elevate Your Personal Brand

Discover the key to amplifying your voice and impact in today’s competitive landscape

Rick Martinez
3 min readMay 8, 2023

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Photo by Jason Rosewell on Unsplash

Ghostwritten books are an excellent way to establish thought leadership and enhance your personal brand.

Not only for you as a leader, CEO, or executive but also for those folks who are seeking a unique lever to move their brand needle. However, without a solid promotional strategy, even the most compelling book may struggle to gain traction. It takes a bit more elbow grease than simply hit publish. It takes some forethought, a plan, and then the will to execute it.

Here are the top 3 strategies to effectively promote your ghostwritten book and boost your thought leadership.

Embrace the Power of Social Media

Sure, social media can be a time and energy suck.

But utilized correctly, social media is an extremely powerful tool to promote your book. It allows you to “taste-test” content before it goes out into the world, as well as measure what resonates with your audience and establish your expertise on a large scale. Harness platforms like LinkedIn, Twitter, and…

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Rick Martinez

* Professional ghostwriter and USA Today Bestselling author * My mission: revolutionize the world of non-fiction writing. * Helping folks write their book