Unlocking Thought Leadership: 3 Powerful Strategies to Promote Your Ghostwritten Book and Elevate Your Personal Brand

Discover the key to amplifying your voice and impact in today’s competitive landscape

Rick Martinez
3 min readMay 8


Photo by Jason Rosewell on Unsplash

Ghostwritten books are an excellent way to establish thought leadership and enhance your personal brand.

Not only for you as a leader, CEO, or executive but also for those folks who are seeking a unique lever to move their brand needle. However, without a solid promotional strategy, even the most compelling book may struggle to gain traction. It takes a bit more elbow grease than simply hit publish. It takes some forethought, a plan, and then the will to execute it.

Here are the top 3 strategies to effectively promote your ghostwritten book and boost your thought leadership.

Embrace the Power of Social Media

Sure, social media can be a time and energy suck.

But utilized correctly, social media is an extremely powerful tool to promote your book. It allows you to “taste-test” content before it goes out into the world, as well as measure what resonates with your audience and establish your expertise on a large scale. Harness platforms like LinkedIn, Twitter, and Facebook to share your book’s message and insights with your target audience.

How to do this?

Craft engaging content related to your book’s theme, such as quotes, images, and short videos. Share them consistently across your social media channels to keep your audience interested and informed.

A word of caution, though.

Don’t flood your feed with overly promotional posts. Strive for a balance between promotional content and valuable insights that appeal to your audience’s interests and needs.

Contribute to Blogs, Publications, and Podcasts

I have personally had fantastic results by getting on relevant podcasts.

You, too, can position yourself as an expert by contributing to relevant blogs, publications, and podcasts within your niche. It’s not as daunting as it sounds.



Rick Martinez

My journey began on food stamps • I help CEOs & entrepreneurs write & publish books that give them authority & legacy • Former CEO turned ghostwriter