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Want to Build a Loyal Audience? First, You’ve Got to Piss Some People Off
The counterintuitive strategy to crafting a die-hard fan base that hangs on your every word
“When I was a young comic just starting out, I was very cautious, as I didn’t want to alienate people. George Carlin’s bravery became a benchmark. I became perfectly fine with alienating some people in the audience. That just comes with the territory.” — Paul Provenza
The reason most entrepreneurs struggle to build a loyal audience is that they’re too busy trying to be everything to everyone.
This happens because most people think a broad appeal means broad success. In reality, it leads to diluted messaging and a wishy-washy brand. Transitioning to the solution is where the magic happens.
Which is why we’re gonna talk about building an audience by being unapologetically you.
We’re going to walk you through:
- Identifying Who You’re Not For
- The Art of Repulsion
