When You Visit This Country, Don’t Say A Word

Photo by Adrian Dascal on Unsplash

“You can escape competition through authenticity, when you realize that no one can compete with you on being you.” — Naval Ravikant

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Authenticity, trustworthiness, transparency, and realness. These are just a few of the new age pop words to self describe how people are. Or at least what they’re striving to become.

Buzzwords.

And the only reason they’re buzzwords is that many have lost touch with what they really mean. Many folks, especially marketers and influencers, are grabbing onto these like Cruella de Vil does dalmatians.

Out of personal gain and salvation.

Put another way when you know someone at their core is puttin’ on a façade, you know someone is trying to bamboozle you.

Which brings me to Finland, and the opening quote.

I was reading this article about marketing and Finland…I know…it’s like sardines and jelly, but stick with me here. It’s gonna be scrumptious.

While the topics may seem random, the “6 degrees of Kevin Bacon” effect holds more truth than ever.